Website Vantage

The following is a post I wrote over a year ago for activerain.com and homesfortmill.com. The subjectof a blog versus a static website is still current and talked about by many today.

I created two separate websites for Carmen’s real estate business. One was a static website and the other a CMS based self hosted Wordpress blog. The blog quickly outranked the static website on most search engine keyword searches. Why? I created new blog posts weekly and over time the blog had much more keyword rich content versus the static website.

I would recommend to a new real estate agent wanting to start a new website they may benefit more from creating a blog versus creating a static website. In fact I think a blog could fit many small business web marketing needs including neighborhood clubs or organizations. Example: momsclubtegacay.com

Here are some pluses to using a blog platform rather than just a static website:

• Blog software is becoming more design flexible.
• Search engines like content and blogs when maintained properly feed the engine.
• Blogs are easier to update.
• Most people with a little training can maintain a blog versus having to go to a web design company or webmaster for each update.

The main con to blogging is the time needed  to be effective. And if you write posts that aren’t  full of your prime keywords, you’ll spend a lot of time blogging without accomplishing the search engine ranking your seeking.

To really get the bang for your buck and good search engine ranking, add a blog to a static website. Better yet, as I like to do, build the static website around the blog.

What are your opinions?